more ideas - lads fridge and lad's suite case

here are more ideas for hienz salad cream adv.

lads fridge ( all lads fall in love with it)

I improved this idea by adding some food to the fridg to make it look like  home's fridg

and I changed the massege to : ( It's essential in alads night in)

lads bed  ( all lads fall in love with it )

I impoved my idea and I decided to put lads stuff inside a suite case to tell people that
lads going out !

lads suite case idea

I decided to change the massege to ( It's essential in alads night out)

so my posters now tells people that lads can't live without Hienz salad cream it is their favourite salad cream . in and out .

 

concepts and ideas

this is my first concept ( Essential Heinz concept)

it is about the essentials in the life such as ( water, air and food ) .

I decided to make Heinz salad cream as an essential

water .. air .. Heinz salad cream

work .. shoping .. Heinz salad cream

second concept is talking about different international dishes and show how they use Heinz salad cream with all these dishes .

concept 3

the idea is change the word SALAD to lads because I found that alots of young people think that Heinz " salad" cream just for SALAD !

this concept is for heinz salad cream with lemon and black papper .

the idea is create an animatin lemon and black papper

this concept is a sequence cartoon story and i decided to create two posters using this concept

the idea is changing the salad word into lads

the message at the end will be " all lads fal in love with heinz salad cream"

posters- cartoon sequence story

I decided to create a posters about heinz salad cream , the concept will be a cartoon sequence story about lads and i will change " salad" word to " a lads " to make young people understand that HEINZ SALAD CREAM not just for salads it is for many foods , heinz salad cream not old fashion it's for lads ! .

here are some examples about a cartoon sequence story :

A Day in the Life – Cartoon Sequence Story

http://resources.curriculum.org/csc/library/profiles/10/html/ESLBOP1.htm

Christmas – Cartoon Sequence

http://jockmackenzie.wordpress.com/2009/12/08/christmas-cartoon-sequence/

Ahmadi Najadi

http://madtoons.blogspot.com/2009_04_01_archive.html

Research & Inspiration

Why young people start forget Heinz Salad cream ?

Is that because of the Heinz ‘s advertisements?

to find out the main reason of this issue I will do some research on the Heinz Salad Cream advertisements .

Here are some advertisements other designers created for Heinz salad Cream :

http://www.advertolog.com/heinz/print-outdoor/lost-dog-1944905/

This Adv. talking about a Lost dog and the message send through it ,is “ Any food tastes supereme with Heinze Salad Cream”! I think this is not really good Adv. and alots of pets fans will hate heinze instead of like it !

http://www.coloribus.com/adsarchive/prints/heinz-salad-cream-wolf-2731555/

this advertisement is using the wolf of the red

riding hood story . i think this adv. work with children and it may works with teenagers . In addition this is is not really a good adv. because all children hate this WOLF then I think this adv. will let them hate Heinz !

here are more adv. for heinz salad cream

http://www.youtube.com/watch?v=UIT-FPYeXGE

Heinz salad cream with cucumber

http://www.youtube.com/watch?v=ch2MZUW2W7c&feature=related

Introduction

I am May Al attar , I am doing DMG 303 ( Multimedia and graphics design for competition) .

The brief for this module is to be based on a live competition. rather than being asked to write my own project.

The university offered me the opportunity to choose one brief from eight different briefs. I decided to pick the Heinz Salad Cream brief. to get the young eating Heinz Salad cream again !.

Heinz salad Cream website

Background

Heinz® Salad Cream was the first brand developed exclusively for the U.K. market. When first created in Heinz’ Harlesden (London) kitchens in 1925 much of the preparation was done by hand. Salad Cream jars were hand-packed in straw-lined barrels- 12 dozen in each. The work schedule was 180 dozen jars a day- with a halfpenny a dozen bonus if our loyal, skilled workforce could beat the target.

Heinz Salad CreamHeinz Salad Cream has been wowing the nation for nearly 100 years. There really is nothing else to compare with its original tangy taste - add its unique zing to your favourite salads, sandwiches and much more. Perfect for your families lunches, picnics or barbecues. Go to our Inspiration page for more recipe ideas.If you are watching your weight Original Heinz Salad Cream has more than 50% less fat than the standard mayonnaise market leader.Heinz Salad Cream is also available in Light and Extra Light varieties for even lower fat content.Sizes Available: 285g Glass Bottle, 295g Handy Pack, 425g Squeezy Plastic Bottle, 460g & 600g Top Down Squeezy Plastic BottleHeinz policy of continuous product improvement may result in a change to the label. You are advised to always check the label for changes to the allergen status, ingredients and nutrition of our products.

Heinz Salad CreamHeinz Salad Cream has been wowing the nation for nearly 100 years. There really is nothing else to compare with its original tangy taste - add its unique zing to your favourite salads, sandwiches and much more. Perfect for your families lunches, picnics or barbecues. Go to our Inspiration page for more recipe ideas.If you are watching your weight Original Heinz Salad Cream has more than 50% less fat than the standard mayonnaise market leader.Heinz Salad Cream is also available in Light and Extra Light varieties for even lower fat content.Sizes Available: 285g Glass Bottle, 295g Handy Pack, 425g Squeezy Plastic Bottle, 460g & 600g Top Down Squeezy Plastic BottleHeinz policy of continuous product improvement may result in a change to the label. You are advised to always check the label for changes to the allergen status, ingredients and nutrition of our products.

Brief

through this competition module I am going to develop a creative campaign that attracts young people to Heinz salad Cream. encouraging them to eat it on or with their favorite food.

I will reinforce the message that Heinz Salad Cream is a tasty and versatile sauce for today.