this is my first concept ( Essential Heinz concept)
it is about the essentials in the life such as ( water, air and food ) .
I decided to make Heinz salad cream as an essential
water .. air .. Heinz salad cream
work .. shoping .. Heinz salad cream
second concept is talking about different international dishes and show how they use Heinz salad cream with all these dishes .
concept 3
the idea is change the word SALAD to lads because I found that alots of young people think that Heinz " salad" cream just for SALAD !
this concept is for heinz salad cream with lemon and black papper .
the idea is create an animatin lemon and black papper
this concept is a sequence cartoon story and i decided to create two posters using this concept the idea is changing the salad word into lads
the message at the end will be " all lads fal in love with heinz salad cream"
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