The brief for this module is to be based on a live competition. rather than being asked to write my own project.
The university offered me the opportunity to choose one brief from eight different briefs. I decided to pick the Heinz Salad Cream brief. to get the young eating Heinz Salad cream again !.
Background
Heinz® Salad Cream was the first brand developed exclusively for the U.K. market. When first created in Heinz’ Harlesden (London) kitchens in 1925 much of the preparation was done by hand. Salad Cream jars were hand-packed in straw-lined barrels- 12 dozen in each. The work schedule was 180 dozen jars a day- with a halfpenny a dozen bonus if our loyal, skilled workforce could beat the target.
Heinz Salad CreamHeinz Salad Cream has been wowing the nation for nearly 100 years. There really is nothing else to compare with its original tangy taste - add its unique zing to your favourite salads, sandwiches and much more. Perfect for your families lunches, picnics or barbecues. Go to our Inspiration page for more recipe ideas.If you are watching your weight Original Heinz Salad Cream has more than 50% less fat than the standard mayonnaise market leader.Heinz Salad Cream is also available in Light and Extra Light varieties for even lower fat content.Sizes Available: 285g Glass Bottle, 295g Handy Pack, 425g Squeezy Plastic Bottle, 460g & 600g Top Down Squeezy Plastic BottleHeinz policy of continuous product improvement may result in a change to the label. You are advised to always check the label for changes to the allergen status, ingredients and nutrition of our products.
Heinz Salad CreamHeinz Salad Cream has been wowing the nation for nearly 100 years. There really is nothing else to compare with its original tangy taste - add its unique zing to your favourite salads, sandwiches and much more. Perfect for your families lunches, picnics or barbecues. Go to our Inspiration page for more recipe ideas.If you are watching your weight Original Heinz Salad Cream has more than 50% less fat than the standard mayonnaise market leader.Heinz Salad Cream is also available in Light and Extra Light varieties for even lower fat content.Sizes Available: 285g Glass Bottle, 295g Handy Pack, 425g Squeezy Plastic Bottle, 460g & 600g Top Down Squeezy Plastic BottleHeinz policy of continuous product improvement may result in a change to the label. You are advised to always check the label for changes to the allergen status, ingredients and nutrition of our products.
Brief
through this competition module I am going to develop a creative campaign that attracts young people to Heinz salad Cream. encouraging them to eat it on or with their favorite food.
I will reinforce the message that Heinz Salad Cream is a tasty and versatile sauce for today.
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